kristin korn

A personal branding strategist, creative, marketer, and educator who spends time in creative flow as much as possible.

I love cozy slippers, graphic tees, wit & wisdom denim, and spindrift sparkling water.

When I'm not managing our client workflow, I'm sitting poolside in our backyard or planning our next vacation to Exuma, Bahamas!

the story

I started my branding business in February of 2017 when I had 5 seconds of insane courage after God gave me an idea to create an email subscription for personal brand marketing tips.

Even though I had a decade of business experience under my belt and had hit the top rank in my direct sales company, I was still timid about starting my own branding business.

I had no plan, no fancy course platform, just myself, a Mailchimp email account, a PayPal account, and a passion for creative branding and marketing.

But I started.

What began as 11 clients in my first month has grown into over 4,000 female business builders learning my method in my first four years.

Weekly emails in 2017 turned into a blueprint course in 2019, then a Social Note membership and SOLD SIGN on my direct sales business in 2020.

While I assumed selling online courses would remain my focus, God had other plans.

I noticed that many students who signed up for courses never completed them. And if they did, they faced an uphill battle just to get started with their new skills.

It was clear that this strategy wasn't working as well as it used to. 

Learning a new subject can be difficult enough; implementing those skills successfully is even more challenging. 

So instead of courses, I started working 1:1 with clients, getting inside their business, finding growth opportunities, and building custom marketing plans to gain them more clients.

These clients didn't need to take courses; they needed someone to do the work inside their business for them; one brand marketing partner.

What started in April 2020 with a handful of individual clients officially became CORE Brand Marketing Group in October 2020.

In our first two years, we helped over 50 small businesses get more clients.

When clients give over this part of their business, they don't want to know all the details or take the time to learn the how-to - they need the job done and off their plate - without all the fuss. 

We keep things simple and easy to understand, so our clients can have peace of mind knowing that their marketing is in good hands. 

Our processes are streamlined and effective, so our clients can see results without being bogged down by details.

our founder

meet our group!

missy spiller

As a former full time banker turned recruiter, Missy has learned to embrace work life balance and live life to the fullest. With an eye for detail and appreciation for marketing systems that produce results, it was a perfect match for Missy to join our team.

She's always followed and admired my journey and now it was time for her to expand hers in a creative role for our Pinterest Marketing sector.

With an obsession for the southern lifestyle - think sweet tea, pearls, and traveling to the beach - Missy and her family of four reside in the bluegrass state of of Kentucky - go wildcats!

creative detailer

mandy ash

Ever since hiring me to design her brand identity in 2018, Mandy admired my passion to empower women. She was quick to apply when CORE was expanding and I was immediately drawn to her management processes. 

With experience in backed systems, tech platforms, and organizational systems  - Mandy not only manages our workflow projects, but has learned the ropes and is our blog copywriter and marketer for all clients. (with her Dr. Pepper in hand, of course!)

With her family of four plus a pup, Mandy resides in a small Southern Indiana town. As a part time nurse, she loves more free time for sports and traveling these days.

project manager